Swale Tourism & Leisure Overview

Tourism is surprisingly big business in the Borough, contributing £194 million per year to the local economy and supporting 7% of total employment (Figures extracted from Cool Tourism ‘The Economic Impact of the Kent Visitor Economy 2012’ report).

The scale of tourism is better hidden as it is based around a diverse offer: Pretty villages, traditional seaside resorts, historic town centres, unique maritime and aviation history and a wealth of wildlife and special landscapes make Swale a fascinating area to spend time in.

Tourism and Business Advisory Service

Existing and new tourism businesses in Swale have access to a dedicated tourism advisory service through our partnership with Visit Kent. The service which is provided free of charge offers business advice to accommodation providers and attractions through visits and via the telephone.

The service covers the Kent Accommodation Charter and other quality accreditation schemes as well as aspects of starting and running a business including marketing, funding and planning. The service also includes subsidised training opportunities, including workshops for Digital Marketing, Social Media, Interior Design and Photography plus much more. Businesses can access research and online business advice too.

For more information, contact Lyn Newton, Destination and Place Manager by calling 01795 417420 or email lynnewton@swale.gov.uk.

Visit Swale Website

The Visit Swale website provides information on things to see and do in Swale, the best places to stay and eat, as well as what’s on with a guide to events and activities taking place. It’s the one stop shop for finding out what’s happening in the Borough and when, ensuring you have great work life balance.

We offer tourism, leisure and hospitality businesses support through our partners at Visit Kent – whether you are looking to start up, develop, diversify or grow, the Tourism Business Advisory Service can help make sure you achieve your full potential. They offer face to face business advice, mentoring, workshops and the latest market intelligence.

Please get in touch with a member of the team if you would like your event added to Visit Swale or you would like some advice and support by emailing tourismsupport@swale.gov.uk or by calling 01795 417399.